Zadar is 3000-years old city situated in the heart of the eastern coast of the Adriatic Sea. It has 75,062 inhabitants and it is the fifth largest town in Croatia. It is an urban center of northern Dalmatia and administrative, economic, cultural and political center of Zadar County.
Zadar area includes the coast, hinterland and islands, with a total area of 194.02 km2. Zadar is situated in the Adriatic type of Mediterranean climate with hot summers, mild and humid winters and high insolation. The coast in front of the city is particularly indented and the archipelago counts 24 larger islands and some 300 islets and rocks, of which 7 larger islands and numerous islets belong to administrative area of the City of Zadar. The main economic branches are tourism, transport, services, mariculture, polycultural agricultural production in the hinterland, and the indigenous cultures of the islands (olives, fig, grape).
City of Zadar as a signatory of Covenant of Mayors, among others, is committed to reduce CO2 emissions by at least 20% until 2020 and therefore the municipality policy is encouraging the ecological types of transport. In the area of the old town center the circulation of all vehicles is prohibited except those with special permit of the City of Zadar. Regarding transport infrastructure, the current situation on the city streets are frequent queues and congestion in peak hours, bottlenecks, delays in public transport, high level of noise and exhaust emissions, especially during the tourist season, as well as lack of bike paths which are currently in Zadar, built in the length of 4.5 km.
Due to the flat terrain and small slopes Zadar has very favorable conditions for the construction of bicycle paths and development of cycling. In this regard, City of Zadar is planning to develop a new cycling infrastructure, as well as to upgrade and modernize an existing one that will provide higher safety of all road users and encourage the dissemination of the use of bicycles as a common mean of transport. It will encourage the greater use of bicycles in everyday transportation which will have an impact on reducing CO2 emissions and encourage the further development of environmentally friendly transport. All together would contribute to the cleaner city and higher level of life quality in Zadar as well as to the tourism development.
Within PRO-E-BIKE project City of Zadar has developed the Action Plan of Promotion of Electrical Bikes and Scooters for Delivery of Goods and Passenger Transport, an info days of this form of transportation promotion were carried out and the presentation about the project was held as part of the third Energy Week and also project was promoted through the media and website of the City of Zadar. In accordance with the measures of above mentioned Action Plan the City of Zadar got to use the electric bicycle which is primarily used by communal inspectors to performing work within their jurisdiction as well as other employees of the City Government. Electric bike so far proved to be an efficient means of transport, particularly during traffic jams, but also in terms of maintenance costs per vehicle mileage as compared to conventional vehicles as well as in less use of conventional vehicles. Also, supply of electric bike for the purposes of the Home for Adults St. Francis, the implementation of bike-sharing system and set up of charging stations for electric vehicles are planned and Čistoća Ltd. company considers procurement of electrical bikes for the waste collection.